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CMS - Lecture no 12

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PJATK - Content Management (CMS)

Lecture no 12 - "Search engines vs. Content Management (2)"

Author: Mariusz Trzaska, Ph. D.

Agenda:

  • What is SEO?
  • Search engines and their queries
  • Factors determining SEO success
  • Strategic SEO goals
  • Audit of an existing portal
  • Recognition of competition
  • Keywords
  • Links
  • Summary